The film, starring Rani Mukerji, is loosely based on one of the stories of Kundalkar's acclaimed Marathi film "Gandha", which means fragrance.u00a0"Anurag (producer Anurag Kasyhap) had liked that film and wanted to make a film based on smell. That was the starting point, but the story has completely changed for Hindi," Kundalkar, who decided to set his story in a Maharasthrian family, said in a statement.

First poster of Rani Mukerji's 'Aiyyaa'