Actor Boman Irani is urging people to take a 'Smelfie Challenge' to rid their homes of odour.
<img title="Boman Irani" src="http://images.mid-day.com/images/2014/jun/15-Boman-Irani.jpg" alt="Boman Irani" width="650" height="703" /> Boman Irani
Boman, who is the brand ambassador of Ambi Pur Air Effects, said: &ldquo;I have experienced that even the cleanest households can have odours, which hit the nose and make it uncomfortable not just&nbsp;for residents, but guests more so.&rdquo;
So, he wants people to participate in the brand's 'Smelfie Challenge', under which consumers are invited to click their &lsquo;smelfies' with what they consider the most difficult household odour to get rid&nbsp;of, and send it to them.
He said: &ldquo;I invite the country to participate in Ambi Pur Smelfie contest, and challenge Ambi Pur to their worst household odours. I am sure they will be as convinced as I am.&rdquo;
The brand might rope in a Bollywood actress too to promote the product.

Actor Boman Irani is urging people to take a 'Smelfie Challenge' to rid their homes of odour

Boman Irani urges people to take a 'Smelfie Challenge'

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Actor Boman Irani is urging people to take a 'Smelfie Challenge' to rid their homes of odour

Boman Irani urges people to take a 'Smelfie Challenge'

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Boman Irani urges people to take a 'Smelfie Challenge'

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