Box office: 'Pink' collects over Rs 20 crore, gathers steam with word of mouth

After a tepid response on its opening day in Indian theatres megastar Amitabh Bachchanstarrer Pink a courtroom drama that shines the spotlight upon issues of stereotype faced by women in the society is garnering eyeballs galore courtesy positive reviews about the powerpacked performances and its socially relevant premiseThe film has collected Rs 2151 crore in its opening weekend according to industry expertsDirected by Aniruddha Roy Chowdhury and coproduced by Shoojit Sircar the film which released on September 16 also features Taapsee Pannu Kirti Kulhari Andrea Tariang Angad Bedi Piyush Mishra and Dhritiman Chatterjee in key rolesOn the Saturday and Sunday which followed the films release the collections saw a promising hike much in sync with trade expert Komal Nahtas conjecture that after a poor opening collections wont just pick up in multiplexes they will shoot up for PinkStarting on a tepid note on Friday morning the gradual growth in business of lsquoPink is simply phenomenal Expected to be strong on weekdays too trade guru Taran Adarsh posted on Twitter on MondayOn Friday it made Rs 432 crore on Saturday Rs 765 crore and on Sunday the movie managed a collection of Rs 954 crore registering an upward trend and a total collection of Rs 2151 crore said AdarshHe rated the India business of the film as excellentThe film features Amitabh as a lawyer who fights a case of sexual assault involving three girls and a boy who belongs to an influential familyA strong and meaningful message that the film spreads out is that no matter how a woman dresses what she does or what she thinks when she says no to sexual advances it is a definite noPink has been unanimously lauded by critics members of the film fraternity and the audience for being creativity and narration at its best It is supported by overwhelming performances by all actors to convey the complex story and realities of culturally confused society subtly but effectivelyDelhibased distributor Joginder Mahajan told IANS lsquoPink is doing strong business and has witnessed a good hike over the weekend The film will definitely remain strong during weekdays because it has been appreciated by allMultiplex chain Cinepolis India has even increased the number of shows for the movieThe film started really low on Friday morning but from evening onwards it picked up really well We have increased our capacity and are also rebalancing the movies We have increased shows for the film looking at the hike it has witnessed After a good weekend now we are looking forward to a strong week for the film Devang Sampat Director Strategy Initiative Cinepolis India told IANSAnother film that hit the screens on September 16 was Emraan Hashmis Raaz Reboot the fourth installment in the popular Raaz franchiseDespite being in competition with Pink Raaz Reboot directed by Vikram Bhatt has managed to attract footfalls at cinemas The horror film has collected Rs 1809 crore in three daysHowever if industry experts are to be believed Pink will have an upper hand over Raaz Reboot because of the positive word of mouthRaaz Reboot will witness a downfall in its earning because of the negative reviews it has received Expectations are big from Pink in the coming days Mahajan said