Trust Karan Johar to plan a unique launch for the logo of his next production, Brahmastra. Before the Kumbh Mela drew to a close yesterday, Ranbir Kapoor and Alia Bhatt - who play the leads in the fantasy drama - unveiled the film's logo in Prayagraj as 150 drones lit up the sky to form the film's title.

A little digging revealed that Johar and director Ayan Mukerji decided to launch the first look on the auspicious occasion of Mahashivratri as Kapoor's character is named Shiva in the film.