Composer Clinton Cerejo's latest work, Warmest Place On Earth, has taken social media by storm. Released by Jammu &amp; Kashmir tourism department and chief minister of the state, Mehbooba Mufti, the five-minute video aims to promote the state as a safe place for tourists. Besides finding fans in Alia Bhatt and Karan Johar, it has garnered over 70,000 views YouTube and over 3.4 million views on Facebook.
<img title="Clinton Cerejo" src="http://images.mid-day.com/images/2017/oct/Clinton-Cerejo.jpg" alt="Clinton Cerejo" /> Clinton Cerejo
Cerejo is glad that in a nation obsessed with Hindi film music, the video has found wide acceptance. "India is Bollywood-driven. So, I'd probably be more talked about if I had composed a Bollywood song. But, this song has brilliantly put the focus on the hospitality of the Kashmiris. I'm happy it has been accepted with open arms."
The video has been helmed by director Amit Sharma while the lyrics have been penned by Shah Faesal. Sung by Vibha Saraf and Mudassir Ali, Warmest Place On Earth features the Kashmiri instrument, rabab. "The rabab player featured in the video is the legendary Kashmiri musician, Noor Mohammad," says Cerejo, adding that he was happy to hear that Mufti liked the track. "I couldn't make it for the launch, but I heard that the chief minister's eyes welled up on seeing the video."

Composer of viral J&amp;K tourism video, Cerejo says he is happy with the positive response to his track

Clinton Cerejo: Bollywood-driven India loves my number too

These Bollywood musicians are pursuing interests outside of the recording studio

Composer of viral J&amp;K tourism video, Cerejo says he is happy with the positive response to his track

Clinton Cerejo: Bollywood-driven India loves my number too

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Home / Entertainment / Bollywood News / Article / Clinton Cerejo: Bollywood-driven India loves my number too

Clinton Cerejo: Bollywood-driven India loves my number too

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