Amrita Rao, who won many hearts by playing the simple college-going girl Payal Mehra in the 2003 film Ishq Vishk, says the concept of visibility for an actor has changed, courtesy social media and talent management firms.

Pitting the current circumstances against those that were prevalent when she was active in the industry, Rao said, "Before the era of social media and PR machinery, an actor's popularity and celebrity- status was a by-product of his or her talent. When I entered the industry as a teenager, people noticed me because of my performance. Nowadays, actors are becoming popular because of their presence on social media. For an actor, being remembered for a character is more important."