A rustic Rajasthani environment set the tone for the launch of a new show Do Saheliyan Kismat Ki Kathputliyan. The story, based in Jaisalmer, is that of friendship between a Rajput and Rabadi girl Maithili and Bhawri.

At the launch, the cast and crew had a great time interacting with the media over camel rides, Ghomaar dances, and ethnic food. Commenting on the show, actor Suhasini Mulay (Maithili's grandmom) said, "This show explores the relationship between friends in an orthodox atmosphere, which is new for Indian television."