French leather and luxury goods company Longchamp has unveiled a new Facebook application that allows users to customize and share their own version of its iconic Le Pliage totebag on the social networking site.

Once exclusively available on Longchamp's website, Facebook users who "like" the Parisian brand can now create their own bags without leaving the Facebook platform. The easy, four-step process asks shoppers to chose the model and size of their Le Pliage, customize them with longer straps or short handles, and select colors to produce a one-of-a-kind creation that they can share with their friends and post on their Facebook profiles.