Southern actor Dhanush denies that he has any brand association with Emami or its brand Navratna that were reported to have partnered for in-film promotion for his Tamil film "3".

"I have no association with Emami or the brand Navratna and thus the brand has no promotional privileges as brand associates. I am not individually promoting the brand in any capacity, neither do they have any promotional rights with my film, as reported in certain newspapers," Dhanush said in an official statement.