Kay Kay Menon believes digital medium can be wonderful for the growth of quality cinema as it thrives on actors, not stars. The actor, who was in the capital to promote his new film "Vodka Diaries", said people should not "adulterate" the new medium like television. "For me all the digital medium, especially all the formats that you see, these are the openings for improving the status of cinema, provided we don't adulterate it like we did with TV.