The film releases Dec 13. Keeping in mind the film&#39;s quirky plot and its quirkier title, Dimple wanted to keep that alive on-ground. So, she has decided to remain in her look from the movie throughout its promotions. <img alt="Dimple Kapadia" src="http://images.mid-day.com/2013/nov/Dimple-Kapadia.jpg" style="width: 500px; height: 604px;" /> From peculiar cotton saris to a specific glass frame on a hanging neck chain - she will wear the look wherever she makes an appearance. Dimple also came up with the idea to take the &#39;fish&#39; with her for the promotional campaigns. Director Gurmmeet Singh says Dimple&#39;s on screen character Sudha Mishra has a &quot;trademark style, look and obsession&quot;. &quot;The obsession being Mishti the fish, who plays a crucial role in the film. So after Dimpleji&#39;s suggestion, the entire team thought it was only fair if her on screen avatar was brought on ground along with the beautiful pet for promotions,&quot; Singh said in a statement.

Film promotions weren't a big deal during her prime but veteran actress Dimple Kapadia seems to have taken a cue from new age actors to spread a buzz about her forthcoming film "What The Fish" innovatively.

Dimple Kapadia tackles new age promotions in style

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Dimple Kapadia tackles new age promotions in style

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