Vijan, who has backed projects like Badlapur, Hindi Medium and Stree through his Maddock films, said what was "safe" earlier, isn't anymore. "With the spread of digital medium, the audience is completely aware of the quality of content. You can't fool them anymore. That can't happen. Look at the year we have had, from Stree to Badhaai Ho to Uri. It clearly shows content is the future," Dinesh told PTI.

"Anything which was safe, isn't safe anymore. Fortunately the kind of films we wanted to make have now come in fashion. The audience embraces newer content as long as it engages them," he added.
While last year's trends saw the success of smaller films, Vijan believes star-driven films are not a blast from the past.