Bollywood star Emraan Hashmi says it is paramount for him to keep reinventing and breaking out of an established image even at the risk of failure. The 40-year-old actor, who started with a series of commercial movies, has shown his versatility with out-of-the-box choices such as Shanghai, Tigers and Netflix Original series Bard of Blood.

"It's important to be just completely dedicated and zoned in on what you're doing. I always try to have a novel experience with each film I do. But it hasn't been easy because when you are known for a particular cinema, and you want to venture out and try something new, in our industry, it is like swimming against the tide," Emraan told PTI in an interview.