Joining the bandwagon of socially responsible actors, Esha Gupta has turned down a lucrative offer to promote a skin lightening product.
<img title="Esha Gupta" src="http://images.mid-day.com/images/2015/oct/22-Esha-Gupta.jpg" alt="Esha Gupta" /> Esha Gupta
Insensitive marketing of fairness products in the sub-continent &mdash; and the trend of celebrities endorsing them &mdash; is a subject of debate.
A source says, "The brand was pretty keen to have Esha on board. They had conducted market research and found out that she would be suitable for their product&rsquo;s campaign. Following a discussion with her team, the brand officials showed willingness to pay a hefty amount. But she refused outright."
Esha says, "Yes, I have rejected a brand deal. I won't endorse a fairness product because of the bias it promotes. According to these brands, fairness is proportionately related to confidence, marriage proposals, beauty, etc. My complexion has nothing to do with who I am. Trying to hint that not being fair is making you unsuccessful is wrong. I am beautiful the way I am, and so is everyone else."

Joining the bandwagon of socially responsible actors, Esha Gupta has turned down a lucrative offer to promote a skin lightening product

Esha Gupta refuses to promote a skin lightening product

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Joining the bandwagon of socially responsible actors, Esha Gupta has turned down a lucrative offer to promote a skin lightening product

Esha Gupta refuses to promote a skin lightening product

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Esha Gupta refuses to promote a skin lightening product

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