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Famous Studios reinvents itself, shifts focus to content creation and VFX

After the iconic Famous Studios shut its doors to be redeveloped into a luxury residential tower, owner reveals the company will change tack to content creation; operates from Andheri, Santacruz

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Famous Studios has been demolished to build a 69-floor luxury tower; (inset) Anant Roongta

Famous Studios has been demolished to build a 69-floor luxury tower; (inset) Anant Roongta

For eight decades, Famous Studios in Mahalaxmi was an integral part of Indian cinema, a space that met filmmakers’ every need — shooting, editing, post-production, and more. Naturally, it felt as if a piece of Hindi cinema would be lost to time when the iconic studio shut down in late 2025 to be redeveloped into a luxury residential project by K Raheja Group. But that’s not the full picture. Anant Roongta, the studio’s managing director and grandson of founder JB Roongta, revealed to mid-day that Famous Studios’ legacy will go on, albeit in a new form. In keeping with the evolving nature of showbiz, the studio will extend its scope to content creation, developing original IP, and VFX.  
  
Sharing his plans, Roongta said, “We moved out of the Mahalaxmi property around November-December 2025. At that time, we took a decision to completely move into the creative side of the business. We are now planning to create content across multiple formats, co-produce or produce content, create IPs for brands across multiple formats, including B2C brands and production houses. The idea is to build an integrated creative and content business spanning production, VFX, AI, brand solutions, digital media, original IP, and distribution — all that it takes for a legacy institution to reinvent itself.”

The studio in its heydays. Pics/Ashish Raje, mid-day archivesThe studio in its heydays. Pics/Ashish Raje, mid-day archives

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