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Fashion weekends vs fashion weeks

Over the last 14 years, fashion weeks have been the toast of the fashion circuit, But in the recent past, fashion weekends, where customers can buy the goods off the racks without any prior bookings, are gaining prominence. How do retailers, designers and organisers react to these ticketed concepts of fashion weeks, which are a popular phenomenon globally?

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Fashion

Fashion

Change is the only constant in life. This quote by famous Greek philosopher Heraclitus is a universal truth that pervades all aspects of our lives. Not surprising, this applies to the fashion industry too where trends change rapidly and what was in vogue yesterday is passé today. In such a scenario, fashion weeks have played a crucial role by serving as a platform for designers to showcase their creations, connect with retailers and keep a tab on latest trends ruling the runway.

A model in Gaurav Jai Gupta’s creation and (right) in Anavila Misra’s creation at Lakme Fashion Week Winter/Festive 2014. Same designs were shown at Sahachari Foundation’s exhibition
A model in Gaurav Jai Gupta’s creation and (right) in Anavila Misra’s creation at Lakme Fashion Week Winter/Festive 2014. Same designs were shown at Sahachari Foundation’s exhibition. A model in Anita Dongre’s Global Desi creation at the Myntra Fashion Weekend (MFW)  this month

Since 2000, when fashion weeks started in New Delhi, there has been a blitz of similar ones across the country. From a five-day fashion week held once a year, the event progressed to two for the Spring/Summer and Autumn/Winter seasons each year by Wills India Fashion Week (WIFW). While these two seasons catered to fashion buyers who booked six months in advance to be a part of these events, a new genre of fashion weeks started by Lakmé Fashion Week (LFW) in 2010 catered to the immediate seasons called Winter/Festive (W/F) and Summer/Resort (S/R). This enabled retailers to buy the collections off the ramp or place quick orders for the following weeks.

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