Concept to Conversion (C2C) saw the light of the day on September 3, with Fashion by Infiniti at Infiniti Mall, Malad. The fashion show was a grand success with brands showcasing their latest collections to fashion conscious folk, who had turned up for the event. |V-Rock World Media’s strong marketing campaign guided an increased footfall, and the execution of the event was smooth. C2C has proven to be beneficial and a desired platform for multi-retail markets which face fierce competition from e-commerce industries today, keeping aspects of consumer experience in mind such as entertainment, style and glamour — all things synonymous with fashion.