If last year turned out to be extremely star-studded for the small screen, 2011 is going to be no less! Entertainment channels have lined up innovative reality shows with Bollywood A-listers like Shah Rukh Khan, Hrithik Roshan as well as Mallika Sherawat to give tough competition to one another.

Television will be quite a battleground in the coming months with innovation and experimentation being the key drivers, say channel spokespersons.