They may be known by the box office collections of their last release (read: the lack of it), but some B-Town folk certainly know how to create a constant buzz around them. It’s not easy after all to always remain relevant and wanted in tinsel town. The A-list is keen to retain their positions while the rest are determined to find a toehold on that hallowed starry firmament. With industry camps, director’s favourites and which starlet can indulge in a greater skinfest to attract eyeballs, there is a constant struggle to stay afloat.