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Have you Heard? Ajay Devgn on Hindi films, Ayushmann on why stardom is no longer exclusive
Updated On: 01 October, 2026 08:00 AM IST | Mumbai | The Hitlist Team
Ajay Devgn says making Hindi films is challenging as filmmakers must cater to diverse audiences across regions. Ayushmann Khurrana says social media has created multiple worlds of stardom, making scripts and authenticity more important than star power
Ajay Devgn and Ayushmann Khurrana
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Ajay Devgn believes making a Hindi film is particularly challenging because of the diversity of its audience. “You do not know what your target audience is,” he said at FICCI FRAMES event in Mumbai on Wednesday. Unlike regional cinema, where filmmakers can identify a specific audience and its tastes, Hindi films must cater to varied demographics across regions. “Every 80 to 90 kilometres the language changes. The thought process changes,” he said, adding, “Here we have to target everybody.”
Stardom no more
Ayushmann Khurrana
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