During an interactive session with fans on social media, Sidharth Malhotra was asked to describe rumoured girlfriend Kiara Advani. He quickly replied, "Shershaah."

Malhotra amused netizens and garnered publicity by mentioning the title of their upcoming film in which Advani plays his love interest. The two have teamed up for the first time in Tamil director Vishnuvardhan-s Bollywood debut.