Before diving into Baby Do Die Do, Huma Qureshi knew one thing for certain: that it won’t be a film whose opening numbers could be tom-tommed about. Instead, she viewed her production as a “film that people should discover”. Now, as director Nachiket Samant’s action thriller that began on a slow note is entering its third week, the actor and producer’s vision has become a reality.  

“We live in a culture where people are quick to write you off. Unfortunately, today the first 72 hours determine how big or successful your film is. Years of somebody’s hard work cannot be judged on a weekend. Sometimes we need a little time and word of mouth,” Qureshi told mid-day.