IFFI 2025: Vidhu Vinod Chopra launches scathing attack on social media influencers

Updated On: 24 November, 2025 10:59 AM IST | Mumbai | IANS

During a speech at IFFI 2025, the director-producer criticised the growing culture of social media stardom and argued that cinema today often prioritises presentation over storytelling

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Vidhu Vinod Chopra. Picture Courtesy/mid-day archives

Filmmaker-producer Vidhu Vinod Chopra came down heavily on social media influencers, the entire ecosystem of social media stardom, and the role of brands.

The filmmaker-producer attended the 56th edition of the International Film Festival of India (IFFI) in Goa. During a masterclass at the film festival, he made a sharp critique of the growing culture of social media stardom, which has affected the medium of cinema as well.