(From left) Smriti Irani, Siddharth Roy Kapur, Prasoon Joshi and  Karan Johar at the launch yesterday. Pic/Sameer Markande

Among the slate of initiatives launched by I&B Minister Smriti Irani and chief minister of Maharashtra, Devendra Fadnavis at the ongoing Federation of Indian Chambers of Commerce & Industry (FICCI), is the newly launched Content Market, aimed at facilitating the business of content for Indian films.