This was stated at &#39;India - The Big Picture&#39;, the Confederation of Indian Industry&#39;s (CII) Media and Entertainment Summit here. In his opening remarks, Amit Khanna of CII, said all stakeholders should work out a good roadmap. &quot;$100 billion is not an impossible target,&quot; Khanna said. Uday Shankar, CEO of Star India, pointed out the hurdles in achieving the target. &quot;We may have notions of having achieved a great deal but we are far below in the industrial pecking order. &quot;In television, we need a lot more content. Talent is another issue.&quot; Yet, &quot;a $100 billion is a target worth achieving&quot;. Andy Kaplan of Worldwide Network, Sony Picture TV, said innovation was the key to make the Indian media industry near the $100 million target. &quot;There are four pillars for growth in the media industry: content, digitization, distribution and platforms,&quot; he said. Ronnie Screwvala, managing dirctor of The Walt Disney Co, noted that for the long term growth of the industry, the business model had to undergo a drastic change. In another session, Aroon Poorie, chairman and editor-in-chief of the India Today group, said media has brought transparency and accountability in public life. However, he said the Indian media needed regulation. &quot;But none of it should be by the government.&quot;u00a0

It is possible to make the Indian entertainment and media industry worth $100 billion by 2010, experts said Monday.

Indian media industry can be worth $100 bn

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Indian media industry can be worth $100 bn

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