As the fifth season of Indian Premier League (IPL) begins Wednesday Bollywood actor Salman Khan said Monday that filmmakers should not shy away from releasing their films during the cricket tournament as one of his hit films was released during the World Cup.

"I don't think there will be any difference if you release your film during IPL. My film 'Biwi No. 1' was released during (1999) World Cup," Salman told reporters here Monday while announcing his association with yatra.com. He has invested in yatra.com and is also the face of the travel portal.