Sidharth Malhotra and Parineeti Chopra's upcoming film Jabariya Jodi is set against the backdrop of 'Pakadwa Shaadi'. A practice prevalent in parts of Bihar and Uttar Pradesh, which involves an eligible bachelor being picked up at gunpoint by goons, contracted to get him married forcefully by the bride's family, usually to avoid paying a hefty dowry.

Enlightening on the subject director Prashant Singh says, "The response to the trailer and songs has been overwhelming. Many such 'jodis' have connected with us and are happy that we are bringing this issue of 'Pakadwa Shaadi' to light. Though the film has a comical treatment to it, we are also highlighting the old practice of forced marriages."