Jackky Bhagnani: Originals take time to win favour

Considering the success of Ghazab ka hai din Dil Juunglee and Chalte chalte Mitron its safe to say that Jackky Bhagnani knows the tricks to successfully recreate old ditties Its only fair to assume then that when taking up the job of recreating American rapper Super Sakos Mi Gna Bhagnani would up his game even further In an interview with midday the founder of JJust Music talks of why remixing songs is a solid strategy for label ownersGiven that Indians consume international music abundantly why did you decide to recreate Mi Gna for Indian listenersI had been hearing Super Sakos song across clubs overseas throughout my travels in 2018 and had loved the melody I felt that Indians should be exposed to it Also Moroccan Arabic and Middle Eastern melodies resemble ours So I thought this number would be apt for my label JJust Music to mark its first international collaboration Were working on the audio and will create the video after thatDid Super Sako readily agree to part with his numberIf I was making a recreation for North America he would have told me hed do it himself because he understands that region better But he is a giving person He told me that since he did not belong to this region we would be best suited to decide what could be done for this version However he will be creating a fresh rap for our audiences in this versionGiven that its been a few months since you launched your label what are the concerns plaguing the independent music scene that you see it addressingWe want the label to be a fair one one that helps the ecosystem grow faster If our music video will feature an actor youll notice that the music artiste will also be featured with equal prominence Even today the most prominent songs come from Bollywood But slowly music will be treated equally regardless of where it comes from Films have a larger marketing budget and you hence hear more of their songs But in the digital age things will changeWhen songs are sent to us by aspiring artistes we try our best to hear the most that we can You have to hear every song because you never know where that number that holds the potential to be a blockbuster will come from Also you need a marketing budget to make people aware of your content But that must be wisely done Millennials dont like anything shoved down their throat You only need to make them aware of your work Whether they choose to consume it or not is their callHow do you decide which artiste you must collaborate withWe let the vibe of the artiste make us decide because a collaboration is like marrying that artiste There needs to be a level of trust between the two partiesThe discussion on the trend of remixes doesnt die down with musicians like Vishal Dadlani speaking up about it again recently As a label owner how do you perceive thatIn terms of business I see why its done Today there are so many songs being created so its easier to market a recreation instead because its simpler for people to consume it Original songs take time to connect with people sometimes they may even fail to do so Its tough for an original piece to gain momentum and production houses cant take a chanceMusic milestones2001Vishwa Bharati ends copyright on Rabindranath Tagores works The move frees Rabindra Sangeet from the shackles of the purists resulting in all kinds of experimentationCatch up on all the latest entertainment news and gossip here Also download the new midday Android and iOS apps to get latest updates