American singer-actress Jennifer Lopez, American baseball star Alex Rodriguez, Indian celebrity Malaika Arora and Zumba Fitness LLC have come together to invest in an Indian yoga and wellness start-up called SARVA. They have joined a list of global investors that include personalities like David Giampaolo (Chairman of the company and Chief Executive Pi Capital), Mark Mastrov (Founder, 24 Hour Fitness Worldwide, Inc.) and Bill Roedy (Former Chairman and CEO, MTV Networks International).

Started in March 2016, SARVA was born as a brainchild of a yogi-turned-entrepreneur, Sarvesh Shashi, when he was 23 years old.