It was not just their friendship that got fashion designer Masaba Gupta and jewellery designer Nitya Arora into opening a store together, &ldquo;With skyrocketing rents in South Bombay, doing this together was economical,&rdquo; explains Gupta, who already has a store in Juhu.
<img title="Masaba Gupta, Nitya Arora" src="http://images.mid-day.com/images/2014/feb/17jewellery.jpg" alt="Masaba Gupta, Nitya Arora" /> Fashion designer Masaba Gupta and jewellery designer Nitya Arora at their store in Kala Ghoda. Pic/Bipin Kokate
While Gupta had wanted to open a store in town, Arora was actively looking for a space in Kala Ghoda to stock her label, Valliyan. Also, she feels that her Juhu store is far for people in SoBo. &ldquo;I love the vibe of this place. Colaba is great but it&rsquo;s overcrowded. Kala Ghoda offers a low-key, more artistic space,&rdquo; says Arora.
Finally, after a long search, Arora stumbled upon her dream place. &ldquo;It was big, and I remembered that Masaba had once suggested sharing a store. I asked her to see the place and we had sealed it in less than a week,&rdquo; spells out the jewellery designer.
The store has careful divisions for stocking collections of both designers; logical, owing to the professional approach that the friends-turned-partners took. &ldquo;We divided our work well. Nitya likes interiors, so she took care of that. Since I was travelling a lot, I could barely do anything on that front. However, both of us did things with each other&rsquo;s approval. When we work, we talk like two professionals,&rdquo; reasons Gupta.
The young designer also puts things in perspective as far as her collection at the store is concerned. She consciously stocked a slightly different line in town as compared to the one at her Juhu store. &ldquo;Many foreigners and lovers of the arts are here, so it&rsquo;s an eclectic crowd in Kala Ghoda. On the other hand, my Juhu store gets a lot more walk-ins; people from all walks of life including families. In SoBo, I feel, more edgy collections will work,&rdquo; explaining why more shorts, dresses, jackets and print-oriented designs will be spotted at this store. &ldquo;My festive line will be concentrated more in my Juhu store because I feel at Kala Ghoda, the crowd will look more for quick buys,&rdquo; she adds.
As far as Arora&rsquo;s line is concerned, one can spot pieces from her collection, My Enchanted Forest, on display. &ldquo;I&rsquo;m inspired by surrealism; this collection is inspired by that mixed with nature. Hence, it has a lot of animal motifs, underwater creatures, etc. Also Art Deco is a permanent fixture of my collections,&rdquo; she tells us.
At Shop no 62, Machinery House, Burjorji Bharucha Marg, Kala Ghoda, near Rhythm House.

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After a month's wait, a joint store by fashion designer Masaba Gupta and jewellery designer Nitya Arora saw an official launch, yesterday. A day before the launch, they talked shop with Ruchika Kher, and why Kala Ghoda appealed to them

Kala Ghoda gets a dash of Masaba Gupta and Nitya Arora

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Kala Ghoda gets a dash of Masaba Gupta and Nitya Arora

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