Unlike contemporaries YRF and Balaji, Dharma boss Karan Johar says he will wait till the Internet gets big
A still from the YRF's Bang Baaja Baaraat
Following in the heels of digital entertainment channels like TVF, established film and production houses have ventured into the web world to exploit of the growing popularity of the Internet.
ADVERTISEMENT
While Yash Raj Films was one of the first to launch a series of big budget web shows under their online banner, Y Films, TV czarina Ekta Kapoor, though being a new entrant in the space, has attracted eyeballs after announcing her first show, which will pair small screen's celebrated jodi, Ram Kapoor and Sakshi Tanwar.
However, unwilling to join the bandwagon to establish an online presence is Karan Johar, who believes that web shows are "not for me, yet."
Karan Johar
"I don't want to be an early bird. Everyone wants to make a digital show, and even bad scripts are being converted into web series. You don't have to make a show simply because you can't make a film," he says, although he doesn't negate the importance of the platform.
"Digital has a strong foothold among the masses and it is growing. When it becomes big, it can chew into the space of cinema as well. I do fear that, but I'll only be a part of it after it takes off. We are all hungry for opportunities, after all."
Meanwhile, Karan, who is now judging singing reality show, Dil Hai Hindustani, claims that digital platforms have made the process of scouting for talent easier.
"One must be aware of what's happening online to stay relevant. There is a huge cult following in the online world and I'm always amazed that such talent exists in the country,"
he added.
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
