Shah Rukh Khan’s superstardom is already translating into massive numbers for his upcoming film King. Even before its theatrical release, the Siddharth Anand directorial has reportedly secured pre-release deals worth Rs 665 crore, making it one of the biggest commercial ventures in recent Bollywood history. However, with a massive production budget and high distributor expectations, the film has a challenging box-office target to achieve.

King’s Rs 665 crore pre-release business breakdown

According to reports, King has secured impressive deals across theatrical distribution, digital streaming, music and satellite rights. Pinkvilla reported that Pen Marudhar acquired the film’s domestic theatrical distribution rights for Rs 250 crore, while overseas distributor Phars Films reportedly secured the international rights for Rs 175 crore.