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Kriti Sanon hits back at trolls criticising her outfit in Raksha Bandhan ad: 'When will we stop telling women what to wear'
Updated On: 25 August, 2026 02:58 PM IST | Mumbai | mid-day online correspondent
Kriti Sanon has hit back at criticism over her Raksha bandhan ad look, saying festivals are about emotions and traditions, not clothes. Responding to those questioning her deep-neck blouse, she said a woman’s respect for her culture should not be measured by her outfit

Kriti Sanon Raksha Bandhan advertisement. Pics via X
Kriti Sanon has had enough of the internet deciding what women should and shouldn't wear. The actor recently found herself at the centre of an unexpected social media debate after her Rakshabandhan advertisement look drew criticism from a section of users, who questioned whether her outfit was appropriate for a festival rooted in Indian traditions.
Creative freedom is great, but it shouldn't change the essence of a sacred tradition. ??️
— sushil kadam (@imsushilkadam) August 24, 2026
The new #RakshaBandhan ad featuring #KritiSanon misses the mark completely.
From an inappropriate festive outfit to trivialising the ritual by tying a rakhi to a pet dog, it disregards… pic.twitter.com/1i406na2Wp


