<br />  <table class="ae_noborder" id="informer" style="width: 427px; height: 30px" cellspacing="0" cellpadding="5" width="427" border="0">  <tbody>  <tr>  <td class="infstr" align="middle" width="100"><a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-8.htm" blank.htm#? inc cms.mid-day.com http:>Previous</a></td>  <td class="infstr" align="middle"><a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-1.htm" blank.htm#? inc cms.mid-day.com http:>1</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-2.htm" blank.htm#? inc cms.mid-day.com http:>2</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-3.htm" blank.htm#? inc cms.mid-day.com http:>3</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-4.htm" blank.htm#? inc cms.mid-day.com http:>4</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-5.htm" blank.htm#? inc cms.mid-day.com http:>5</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-6.htm" blank.htm#? inc cms.mid-day.com http:>6</a>u00a0 <a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-7.htm" blank.htm#? inc cms.mid-day.com http:>7</a>u00a0 <a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-8.htm" blank.htm#? inc cms.mid-day.com http:>8</a>u00a0 9</td>  <td class="infstr" align="middle" width="100">Next</td></tr></tbody></table><br />MiD DAY Infomedia Ltd has launched Mid Day Entertainment (ME) with a core focus on effective utilisation of multiple media vehicles available (print, web and mobile), towards providing brands with consolidated entertainment marketing solutions. <br /><br />This is a logical extension of MiD DAY's existing lines of businesses, as the intent is to leverage on the strong relationship that Mid Day enjoys with celebrities and a loyal set of advertisers. <br /><br />Some of the primary business objectives are: channelising efforts towards bringing together brands and celebrities in order to strengthen product proposition by way of endorsements, establishing a connect between brands and film production houses by way of in-film/ TV show placements in sync with the script and content genre, branded promotional tie-ups with film production houses, branded content to suit needs of marketeers, celebrity appearances and speaking opportunities. <br /><br />Says Indrajeit Borkakoty, business head, MiD DAY Entertainment, "There certainly is stiff competition in this arena but we believe we have an edge as we enjoy an early mover advantage from a media house and the organised sector perspective. We are geared up to take the plunge."<br /><br />  <table class="ae_noborder" id="informer" style="width: 427px; height: 30px" cellspacing="0" cellpadding="5" width="427" border="0">  <tbody>  <tr>  <td class="infstr" align="middle" width="100"><a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-8.htm" blank.htm#? inc cms.mid-day.com http:>Previous</a></td>  <td class="infstr" align="middle"><a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-1.htm" blank.htm#? inc cms.mid-day.com http:>1</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-2.htm" blank.htm#? inc cms.mid-day.com http:>2</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-3.htm" blank.htm#? inc cms.mid-day.com http:>3</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-4.htm" blank.htm#? inc cms.mid-day.com http:>4</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-5.htm" blank.htm#? inc cms.mid-day.com http:>5</a>u00a0u00a0<a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-6.htm" blank.htm#? inc cms.mid-day.com http:>6</a>u00a0 <a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-7.htm" blank.htm#? inc cms.mid-day.com http:>7</a>u00a0 <a class="infstr" href="http://www.mid-day.com/entertainment/2010/sep/170910-informer-8.htm" blank.htm#? inc cms.mid-day.com http:>8</a>u00a0 9</td>  <td class="infstr" align="middle" width="100">Next</td></tr></tbody></table>

Sounds good, just off the record... 

MiD DAY Infomedia Ltd has launched Mid Day Entertainment (ME) with a core focus on effective utilisation of multiple media vehicles available (print, web and mobile), towards providing brands with consolidated entertainment marketing solutions.

Launching Mid Day Entertainment

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