His latest film "Love Aaj Kal" has sent cash registers ringing, raking in Rs.8 crore (Rs.80 million) on the opening day itself, but director Imtiaz Ali says money is not a "driving factor" for making films, as cinema is his passion.

"Yes, money is important, but that has never been my driving factor for making a film. If that was the case I would have chosen to do multiple films a year. My passion is cinema...money will follow," Ali said.