Actor Neha Sharma has recently found herself at the centre of an online controversy after introducing a paid subscription model on Instagram, priced at Rs 299 per month. The feature offers followers access to “exclusive content,” including personal updates, behind-the-scenes glimpses, and curated posts not visible on her public profile.

Neha Sharma's exclusive content sparks controversy

While subscription-based content is not new on social media, Sharma’s move quickly drew attention due to both the pricing and the nature of the offering. Many users on social media reacted strongly, questioning the value of the content and debating whether such monetisation was justified. Some critics even compared the model to platforms like OnlyFans, sparking further discussion and controversy around creator-led paid content.