Star India's new channel Life OK goes on air Sunday with Bollywood diva Madhuri Dixit being the 'sutradhaar'. The stories will have compelling content that flows from the philosophy that 'Life is Ok', and ad breaks are kept shorter.

"Life OK is a unique name which is in itself a statement of its philosophy, compelling content that flows from that philosophy and an unprecedented focus to cater to the viewer's needs," Star India CEO Uday Shankar said in a statement.