Radio City's new programming lineup focuses on maximum music

Radio City 911 FM brings back your favorite RJs Jaggu amp Tarana with a brand new show Twin Sharing Read httpstcoqcadOS6z5K pictwittercomAxwh2GNgpbmdash Radio City radiocityindia June 6 2017Radio City Indias first and leading private FM radio broadcaster today announced the comeback of radios favourite hosts JagguTarana with the show Twin Sharing Back on radio in Mumbai after a gap of 8 years JagguTarana will cover a mix of current affairs Bollywood and life in their show Twin Sharing will air on Radio City Mumbai Monday to Friday from 8 PM to 9 PMAshish Jagtiani aka Jaggu said ldquoTwin Sharing will go where other shows on radio dont It will cover Bollywood current affairs and also life in general It will offer our listeners a chance to know whats happening in the city in a fun and entertaining way Both Tarana and I are Looking Forward to being a part of this new and exciting journey on Radio CityrdquoTarana Raja said ldquoRadio is an inherent part of my life Jaggu and I were away for 8 years and there hasnt been a single day when we didnt miss our fans Twin Sharing IS the perfect opportunity for us to come back and interact with Radio City listeners from Aamchi Mumbai On the show we will bring you the inside khabar from the kona kona of Bollywood that will leave our listeners coming back for morerdquoIn addition to Twin Sharing Radio City also unveiled its programming lineup for 2017 This contains a slew of new programmes along with a revamp of the existing lineup that will amp up the networks offerings The immensely popular show Kasa Kai Mumbai that has been No 1 amongst young working adults and core advertising TG Source RAM Week 12 Day part MonndashSat gets a fresh appeal with RJ Salil and RJ Archana being introduced as Radio Ki Miyan Biwi Taka Tak Mumbai an invigorating evening show will move from being a single RJ show to a dual jockey show with Rohit Vir and RJ Harshit taking charge It will air from 4pm 8pmWith the belief that listeners stay connected to Radio City on all 7 days of the week the network has also announced new shows and reshuffling of some existing ones for the weekends Aaa Dhikchik with Indias No 1 female DJ Rink will spice up weekends and air every Saturday from 10PM onwards Radio City will also introduce an interesting combination of food and music with Sanjeev Kapoors Khaana Gaana on Weekend in association with Food Food Channel and a tech amp gadget show hosted by RJ Nitin with Digitin From shows based on sports TV and comedy to musical shows airing the latest songs Indipop songs and ghazals weekends on Radio City will offer listeners content that they would otherwise not get ON AIR during the weekdaysMr Kartik Kalla EVP and National Head Programming Audacity and Marketing Radio City says We have always believed in pushing the boundaries by unleashing this medium and taking it to the next level by creating engaging content across platforms Our new programming lineup for this year is yet another strategic and tactical move to create content that appeals to our listeners At Radio City we design music and content keeping in mind listener preferences Our strategy has been to offer MAXIMIM moodmapped music that highlights the local flavor of the city and gives listeners the right mix of songs at the right time The comeback of JagguTarana with Twin Sharing highlights the brands ideology of Rag Rag Mein Daude CityThe networks focus will be on bringing maximum music for its listeners with tailored programming initiatives during weekdays and weekends that connect with the pulse of the cityEspecially customized products like City Ki Battissi with 32 minutes of ad free music City Ka chauka with 4 back to back songs and City Ka Sixer with 6 nonstop songs Radio City is looking to redefine how music is played on radio As a special tribute to Punjabi music Radio City will offer City Ka Flavour that will let the listeners in Punjab groove to foot thumping Punjabi Music nonstopA strong focus on music and listener preferences has helped Radio City 911FM remain the undisputed leader in Mumbai and Bangalore since inception In Mumbai Radio City is the No 1 player amongst all major TGs during weekend and No 1 during weekdays amongst working adults and core advertising TG Source RAM Report Week 5 12 Day part Weekend An increase in market share in these cities demonstrates the imprint and popularity of Radio City in the minds of its listeners