Radio City, India's leading radio network, to beat the heat the summer in Mumbai, launched the 'Cutting Paani' initiative, with an objective, to create awareness about wastage of water and an urgent need to save it. An extension of Kar Mumbaikar, the 'Cutting Paani' campaign encouraged restaurants and corporates to serve only half a glass of water to avoid excess wastage.

Spearheaded by Radio City's RJ Salil and RJ Archana, the two-week long activity was amplified across on-air, on-ground and digital platforms thereby creating mass awareness amongst citizens. Eminent personalities like Salman Khan, Arjun Kapoor, Disha Patani, Raveena Tandon, Baba Sehgal, etc. have extended their support to the campaign.