Rahul Bose has been in association with Akshara Centre, an NGO that works towards women empowerment, to develop a campaign against domestic violence for over a decade. The actor believes the video—titled #LockdownOnDomesticViolence and featuring a string of celebrities, including Karan Johar, Sachin Tendulkar, Madhuri Dixit Nene, Virat Kohli and Anushka Sharma—was the need of the hour as cases of domestic violence have witnessed a spike amid the lockdown.

"The video had to be in three languages—Marathi, because the majority of our state understands the language, and Hindi, for the migrant population in the state. The English campaign has been noticed by people the world over," says Bose.