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When Gandhi met Generative AI

Filmmaker Rajkumar Hirani reimagines the Mahatma in his latest project, exploring how AI can serve storytelling, not replace it

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Stills from the ad film

Stills from the ad film

In Lage Raho Munna Bhai (2006), Rajkumar Hirani cast Dilip Prabhavalkar to play Mahatma Gandhi. Two decades later, he has gone a step further — he cast Gandhi himself. Teaming up with Studio Blo, Hirani set out to unite multiple generations of the Bajaj family in a single narrative — 100 Years Of Bajaj —  as a tribute to Jamnalal Bajaj.  The nine-minute film blend performance capture, voice and facial cloning, theatre performances, and AI-generated visuals.

Rajkumar HiraniRajkumar Hirani

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