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When Gandhi met Generative AI
Updated On: 07 June, 2026 07:18 AM IST | Mumbai | Mohar Basu
Filmmaker Rajkumar Hirani reimagines the Mahatma in his latest project, exploring how AI can serve storytelling, not replace it
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Stills from the ad film
In Lage Raho Munna Bhai (2006), Rajkumar Hirani cast Dilip Prabhavalkar to play Mahatma Gandhi. Two decades later, he has gone a step further — he cast Gandhi himself. Teaming up with Studio Blo, Hirani set out to unite multiple generations of the Bajaj family in a single narrative — 100 Years Of Bajaj — as a tribute to Jamnalal Bajaj. The nine-minute film blend performance capture, voice and facial cloning, theatre performances, and AI-generated visuals.
Rajkumar Hirani




