Actress Kriti Sanon has been making headlines after her recent Raksha Bandhan advertisement went viral on the internet. The commercial for a jewellery brand featuring Kriti sparked criticism online over her bralette-style blouse paired with a cape and a draped skirt for the occasion of Raksha Bandhan. Amid the criticism and flak online, the jewellery brand has now withdrawn the commercial sharing that they hold deep respect for Indian culture, traditions and festivals.

Kriti Sanon's Raksha Bandhan ad taken down

On Wednesday, August 26, the brand issued a statement on their official social media handles. The statement read, "We have the highest regard and deep respect for Indian culture, traditions and festivals." It further emphasised that they have always believed in celebrating these joyous moments with the entire family, adding that "this time we wanted to extend the love and celebration to our pets."