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Ramayana: Exhibitors warn against changing profit sharing norms

As ‘Ramayana’ advance bookings open hours later than planned, exhibitors say North India distributor Dharma Productions initially demanded 60 per cent profit share; worry it may set a bad precedent

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(L-R) Ranbir Kapoor and Sai Pallavi in the film. Pics/Youtube, Instagram

(L-R) Ranbir Kapoor and Sai Pallavi in the film. Pics/Youtube, Instagram

Around 6.30 pm on October 20, the makers of Ramayana: Rise of a Legend announced that the movie’s advance bookings had opened in leading theatre chains, removing the cloud of uncertainty that loomed over the Ranbir Kapoor, Sai Pallavi, and Yash-starrer in the preceding hours. The delay in the advance booking’s opening, it turns out, was due to a tussle between the exhibitors and Dharma Productions, which is the North India distributor of filmmaker Nitesh Tiwari’s magnum opus. Dharma Productions reportedly demanded a 60 per cent profit share for the first week, in a departure from the usual 50-50 per cent share between distributors and exhibitors.  

Yash plays Ravana in the movieYash plays Ravana in the movie

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