Raveena Tandon is trying to create awareness about the sufferings of snakes and other animals whose skins are used to make accessories, by posing for an advertisement for People for the Ethical Treatment of Animals (PETA).

u00a0

In the ad, the 35-year-old is wearing a slinky outfit that resembles snakeskin while lying in a pool of blood, with the words - Wearing Exotic Skins Kills. Leave Wildlife Out of Your Wardrobe - written below it.

"Wearing shoes, clothes and other accessories made out of exotic skin is about as cold-blooded as it gets," said Raveena in a statement released here Monday.