Bollywood actress Richa Chadha who, along with the "Udta Punjab" director Abhishek Chaubey, attended the Mountain Echoes 2019 here, says strategic posts on social media by celebrities create a lot of "bio-envy". During an interactive session with students from India and Bhutan at the Royal University of Bhutan, Richa and Abhishek were asked how social media impacts our lives and if art can change that.

"I think social media creates a lot of bio-envy. My social media team asks me to share pictures of what I am eating, what car I am riding and the kind of lifestyle I am having as an actress because that is called flexing on social media. It is a strategy and it creates bio-envy. It is a lost battle," said Richa.