Ronnie Screwvala: Blessing that people are subscribing to digital platform

Ronnie ScrewvalaEntrepreneur and film producer Ronnie Screwvala excited about his new film Love Per Square Foot releasing on Valentines Day on a digital platform says the growth of the platform is not an alternative option but an addition to new age entertainment He is confident that both can coexist Love Per Square Foot is the first film of Screwvalas RSVP Productions The Netflix Original film marks the directorial debut of Anand Tiwari and features Vicky Kaushal and Angira DharHaving produced films like Rang De Basanti The Namesake Jodhaa Akbar Aamir Oye Lucky Lucky Oye Udaan 7 Khoon Maaf and Chennai Express in the past what made him release his first home production on Netflix rather than going for a traditional release in theatres Well it was not a premeditated thought actually But things happened we met people and everything panned out in this way Netflix watched the film and really liked it They thought that the film should be released worldwide We thought lets try Screwvala told IANS in an interview Is there a possibility that in the future theatrical release will be taken over by digital release for filmsI think the number of films watched in theatres has changed from earlier days Now because of our busy lives we tend to watch films on the move when stuck in traffic while sitting at the airport or while travelling That is how earlier if people used to go to 20 movies in a year to the theatre now the number has changed to 10 How are they catching up with the rest of the films On the digital platforms Having said that I think digital is not an alternative to a theatre This platform is an addition and both can coexist he addedEmphasizing on the ordeal that several films face in making it to the theatres Screwvala said Look at the number of films that are not being released in India It is very high There are films that do not get commissioned to release at times due to the expenses So the new addition of digital platforms is all the more reason to celebrateAsked if that is one of the reasons Hindi cinegoers are experiencing a huge variety of subjects in cinema the National Award winning producer said Yes it is a blessing for creative people that a large number of people are subscribing to digital platforms like Netflix and others If we know that theatrical release is the only way to share a story to the large audience it would limit filmmakers That is why I believe a lot of changes are happening we are experimenting with subjects that have not been explored before subjects that are interesting and quirkyIn 20 years of his career as a film producer Screwvala not only attempted to bring change in Indian cinema by capturing the transition of the society in the 21st century but also impacted many young minds He said I think overall storytelling and moviemaking is a high impact industry In films we are actually telling stories that create an impact in peoples mind and give lifelong memories For example when we recently visited army officers of special force and seven of them said that they joined Indian Army after watching Lakshya they got the inspiration from there a seed of thought A film does that to our audienceCatch up on all the latest entertainment news and gossip hereDownload the new midday Android and iOS apps to get updates on all the latest and trending stories on the go