It would be an understatement to say that social media has captured the collective imagination of tech savvy people. Right from the corporate czars, movie stars and even erstwhile politicians have made their presence felt on various social media platforms today. These days, battles are not just fought on the streets, but also in the virtual world, that too with equal gusto.

Social media has given every Amar, Akbar & Anthony a platform to voice their opinions, warranted or otherwise. As an actor, it feels great to have a personal interaction with the audience, who pay to watch our films. It is also a very cost-effective way to peddle your talent and get real-time feedback, irrespective of the fact that the English language gets butchered in the process.