Sallu will be the face of a leading brand in the market which will rival the one endorsed by his bete noire SRK <img alt="Salman Khan" src="http://images.mid-day.com/2013/feb/Salman-Khan-1_1.jpg" style="width: 500px; height: 444px;" /> Pic/Santa Banta An insider informs, &ldquo; The deal was inked a few days ago just before Salman left for the shoot of his brother Sohail Khan&rsquo;s film. Salman has been paid a whopper ( read: a couple of crores) as he was deemed as the right choice for the company that is entering for the first time in this category.&rdquo;

Shah Rukh Khan, Shahid Kapoor and John Abraham have been endorsing men's fairness creams for a while now. Now there is another addition to the list -- Salman Khan!

Salman Khan to endorse a men's fairness cream

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Home / Entertainment / Bollywood News / Article / Salman Khan to endorse a men's fairness cream

Salman Khan to endorse a men's fairness cream

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