Shah Rukh Khan's TV production company Red Chillies Idiot Box is set to produce romantic movies for the youth that will be aired on a popular youth channel.

u00a0

The channel has collaborated with two production houses - Red Chillies Idiot Box and Milestone Movies Pvt Ltd - to produce three romantic movies as part of their new series "Luv Reels".

"I feel that it is very important to encourage young talent in an industry where there is such fierce competition. Keeping that emotion in mind, we are very happy to associate with the channel to launch careers of fresh talent," Shah Rukh said in a press release.