There's a price for everything, even birthday wishes. A Mumbai based start-up, GoNuts, finds a novel way to get fans closer to their favourite stars. The platform opened avenues for fans to receive personalised greetings in the form of video shoutouts from celebrities; garnered at a pocket-friendly price.

"The pricing starts from Rs 1,000 for a lookalike," informs Vinamra Pandiya, founder, GoNuts adding, "Rates fluctuate depending on the popularity of the artiste. If you want someone like Shankar Mahadevan, [the shoutout would be priced] at Rs 30,000. Singers gain more popularity because they sing too."